about us

Our Mission is to validate your self-esteem.

At Living NUA, fashion is a celebration of self-worth. We’re not here just to dress you; we’re here to affirm your unique value and help you express it with confidence. The spark for NUA came from a moment of reflection: in a world filled with fleeting trends and impersonal choices, where does one find a brand that genuinely supports and celebrates their unique self?

Our story begins with a mission to create more than just clothing; we aim to craft a daily affirmation of your worth and individuality.

Our founder, Nuelle Alves, saw an opportunity to blend style with a deeper purpose. Inspired by personal experiences and a desire to make a difference, she envisioned a clothing line that not only reflects your style but also validates your self-esteem. What truly sets Living NUA apart is our dedication to celebrating individuality—not just through our clothing, but through the entire experience. From the moment you interact with us, we're committed to creating an environment where your unique self is honored.

Join us in redefining what it means to feel truly valued and stylish. 

We take pride in our inclusive approach—our designs embrace diverse body types, ensuring that everyone finds something that resonates with their personal style.

Nuelle Alves, began her journey in Jaraguá and Goiânia, Brazil. A businesswoman, model, and digital influencer, Nuelle uses her platform to inspire and empower others. Her upbringing, deeply rooted in a supportive family and fueled by her mother’s encouragement, laid a strong foundation for her successful career. From a fulfilling childhood in Brazil, Nuelle transitioned to notable achievements in São Paulo, which eventually led her to the vibrant landscape of New York City.

Despite a career in television full of remarkable experiences, Nuelle felt increasingly constrained by the rigid standards of the national streaming culture. Recognizing that her creative freedom was being limited by industry expectations, she sought to expand her professional horizons and embrace her own vision. This desire for growth drove her to move to New York City, where she saw an opportunity to build something uniquely her own. In New York, she leveraged her Instagram following and experience to overcome challenges and launch her brand, Nua, which focuses on products that promote self-worth and empower women.